Our Services
Emotional & Sensory Research
From physical efficacy to emotional warmth — Beyond the Surface
Emotions are not mystical — they are objective physiological processes triggered by the brain, executed by the body, and expressed through behavior. Our three-dimensional evidence system spans neurology (EEG), physiology (GSR/heart rate), and behavioral analysis (facial coding/eye tracking) across the full product lifecycle.
Evaluation Dimensions
Portable/full EEG
GSR (skin conductance)
Facial expression coding (7 emotions)
Eye tracking
Heart rate/sleep monitoring
Sensory design & optimization
Our Edge
"Ingredient efficacy = baseline, emotional experience = new moat" — pioneering real-time Makeup Effect-Emotion-Neural Response mapping model